Being a successful handicapper in this very competitive industry requires a lot more than just picking winners at a high rate. If you want to succeed in this industry (and by succeed we mean make money), you must approach sports handicapping as a business first and foremost. All of the essential ingredients of any online business – marketing, customer support, operations, etc – apply to the Sports Handicapping Industry as well.
To put it another way, you can pick winners at a 100% clip and find yourself out of business if no one knows about you and is buying your product (marketing). Having a sound marketing plan is not enough though either. To retain customers, you must also have a cost effective means to manage your customer database (customer support).
Even having an effective marketing plan and solid customer support infrastructure is still not enough. Operational proficiency is crucial to making sure all the pieces of your business (marketing, customer support, etc) integrate seamlessly and cost effectively. There are of course several other factors that are important (e,g, innovating, building a successful affiliate programs, etc) besides marketing, customer support, and operations. Our point is simply that picking winners is not enough to thrive, let alone survive, in this industry.
If you are a handicapper who has tried to simultaneously manage your business and pick winners all by yourself then you are well aware of the challenges of the business side of this industry.
VMG-interactive's Handicapper Solution is the industry's only 100% turnkey handicapper web solution. We've gone to great pains to build a sports handicapping website solution that virtually automates every aspect of running an online sports handicapping business.
Some of our Handicapper Solution features include:
- Multiple handicapper or single handicapper formats - Sell your own picks, as well as picks from some of the top names in the industry. Over the years we have assembled relationships with over 50 of the internet's top handicappers. As part of this all in one solution, we will reach out to any one of these cappers to be featured on your new website.
- Custom Website Design - Look professional! If you already have a website, we can use your existing design. If you do not have a website or if you want to upgrade your design, the Handicapper Solution system comes complete with a sleek custom website design.
- The ability to quickly enter products (daily picks, season subscriptions, etc) to display on website - Every aspect of inputting picks and selling subscriptions is automated. Lines from some of the net's top sportsbooks are automatically fed into the system. Daily picks and offers automatically come down from the site once the games have been played. Long term subscriptions automatically expire once a particular season ends.
- Automatic grading of plays so that all plays are fully documented - Documentation is everything these days. All plays entered are automatically graded by the Handicapper Solutions system and then displayed on your website for transparency to customers.
- Merchant account to process credit cards - Quickly and easily accept payments from your customers. If you have your own merchant account, we can seamlessly integrate it into the system. If not, we will provide you with a merchant account so that you can easily process customer credit cards.
- Content Management System for articles - Quickly and easily enter your articles and content into our search engine optimized content management system. Or copy and paste direct from Microsoft Word!
- Search Engine Optimization - Get flooded with traffic from Google, Yahoo, MSN and others. The Handicapper Solutions system is 100 percent search engine friendly and has many custom features to ensure it gets proper positioning in the search engines.
- Real time sales reporting - Let your handicappers keep track of their sales with real time sales reporting. Quickly run sales reports for any capper for any specified time period to keep your accounting in line.
- Email newsletter templates and email delivery system - Use the power of email to promote and generate sales for your website.
- Recommended sportsbooks page to earn sportsbook revenue - Earn big time sportsbook commissions with an easy to update recommended sportsbook page. If you do not have relationships with any sportsbooks, we will be more than happy to make those introductions for you.
- Advertising management module to earn revenue from sportsbooks and other potential advertisers - Earn additional revenue with third party advertising deals by easily uploading banners and/or text ads to your website.
- Line feeds (for picking games and automated play grading) - 100% automated line feeds from some of the net's top sportsbooks.
- Customer support module - Keep your customers happy! Easily track and tend to customer inquiries through the Handicapper Solutions customer support module.
- Hot Streaks module - Cash in when you or your cappers are hot by displaying recent hot streaks on the website. And of course this is also completely automated to save you time.
- Free Picks Page - Draw visitors to your site by giving them a free sampling of picks on your free picks page.
- Full Technical Support - No more sleepless nights worrying about how to use the system or encountering website glitches on a big Sunday of NFL. Our team will be around 7 days a week for technical support (try and find another web development company that is around on Sunday!).
- Loyalty Dollars Module - Never let a client go home a loser! Keep your customers during both the good times and also the bad times with our ingenious loyalty program. Use loyalty dollars to guarantee your packages and also as a surefire customer retention tool.
- Full Marketing Support with Insider Tips to Aid in Promoting Your New Site - You will automatically be subscribed to our best practices marketing newsletter to learn the promotion secrets of the pros. You will also have ongoing personal access to us to brainstorm or discuss any aspect of marketing your business.
Finally, there is a quick and easy way to enter the lucrative sports handicapping industry - No more worrying about how to get started, how to build a website, how to recruit top name cappers to your website, how to handle the day to day operations or any of the other essential ingredients for surviving and making money in this highly lucrative industry. Our system takes care of all of these hassles for you!